An attention getting TV commercial from car maker SKODA Fabia.
Michael E. Porter: Competitive Strategy
Classic and still the best practitioners guide to developing a competitive business strategy (*****)
Derek Sivers: Anything You Want
Great 77 page read on the philosophy that drives CD Baby's success. Well written, honest and great reminder of how to build a great company. Perfect business book for a plane ride. (*****)
William H. Draper: The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs
An insiders view of the venture capital industry from one of the industry's legendary leaders (*****)
Jonah Lehrer: How We Decide
Neuroscience is having a profound effect on marketing thinking. An important book.
Al Ries: War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
Must read for any marketer that wants to understand how to bridge the gap between right brain marketers and left brain managers.
Claude Hopkins: My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
The first and best book ever written on advertising.
Steve Sanduski: Avalanche: The 9 Principles for Uncovering True Wealth (Modern Parable)
Guide to a better life and focus.
Al Ries: Positioning: The Battle for Your Mind, 20th Anniversary Edition
Best book ever written on the natural laws of competition and branding
David A. Aaker: Building Strong Brands
The bible of brand development.