A new campaign for Apple celebrates the iPhone and it's widespread use as a camera. In a departure from Apple advertising which historically points out some unique feature or capability, the television campaign makes the less than interesting claim that more pictures are taken on an iPhone than any other device.
Is it me or is this a yawn of a claim that at best supports the picture taking capability of the phone and at worst makes the phone look ordinary? It looks weak and pales in comparison to the recently launched Samsung Galaxy S 4 with a 13MP camera, auto focus and cool features like eraser shot that lets you elminiate anyone from a picture by touching the screen.
Do you think that Apple sees the big picture or are we in for advertising that fails to capture what made previous campaigns so successful?