After wasting several hours of my day reacting to an April Fools joke that our CEO took as real (a competitive annoucement) and taking an equal amount of time to regain my composure, I thought it would be more than appropriate to review some of the April Fools happenings around the web today.
Google takes the lead with some fun April fools jokes. Their home page has an April Fools joke built in right below the search box.
The link takes you to a fake micro-site called Virgle that is a takeoff on Richard Branson and the Virgin empire where they invite you sign on for a mission to mars. GMAIl not be be undone by their Google cousin is launching a new service today called Gmail Custom Time which lets you send any email you wrote to the past. Of course who can forget the original Google April Fools joke when they issued a Press Release promising internet connectivity through your plumbing via of course a self installation kit.
Tim Perry in today's Chief Marketer refers to the site Museum of Haoxes which has lists of fun, interesting and sometimes hoaxes gone wrong.
The idea of using April Fools to gain attention, put a smile on a customer's face and build the brand Good or bad, an April Fools campaign is a great way to demonstrate an engaging part of the brand if done in good taste. Since taste is in the eye of beholder ....good luck with that.