Keyword selector tools are an essential part of writing for the internet. Good post today by Chris Knight on keyword analytic tools he believes can be of help . I've written earlier posts on how the new marketing is about ownership of language, both commonly used and the use of familiar phrases that are applied to new ideas.
Chris lists a few tips for owning language that are helpful such as:
1. Focus on less popular keywords which are lower down the tail (position 50 - 100)
2. The tools are an excellent source of research on new areas to write about.
The tools listed include:
Wordtracker:: Unique KEI ratings to understand likelihood of breaking through the clutter. At minimum, take the free trial.
Keyword Discovery : One of my personal favorites. Great way to quickly research and build a list of effective keywords.
Google Alerts: Setting up an alert gives you a sense of what people are writing about and the specific language they are using.
Google Suggest: Google lists keywords that are related to your term.
All are great ways to build a keyword list.