One of the problems with the transition of magazines to the Internet is the lack of respect for advertising. Just check the print edition of InStyle Magazine. On a newsstand it communicates value by the sheer size of it. Readers come to the magazine not just for content, but to see the advertising. Now look at the on-line version which goes to great pains to make advertising invisible:
Where are the ads? Why are they blended into the content? Maybe it is time to rethink the idea of advertising as content and look for a new way to communicate value. I'd suspect that if fashion advertisers and content developers got together, many new and innovative approaches to the problem would be developed such as product introductions through on-line advertising, video, virtual show rooms, sample sales and more. It just takes a little imagination and the recognition that magazines deliver value, they just need to rethink the on-line equation a bit.