Nice too see a standout creative idea among the many emails pre-announcing black friday deals. Congrats to Woot and their creative team for this effort:
Web design and mobile payment technology come together with the clever use of the parallax scrolling effect seen on this introductory landing page developed for Coin. Instead of trying to change credit card related consumer behavior, "Coin" mimics what we already do and improves upon it in a new device. They then demonstrate how it works as you scroll through the introductory page.
Coin combines all of your credit cards in one electronic card that looks, feels and works like a credit card. It works alongside your iPhone, which validates the card, provides some protection against theft and makes it ready to use. Note how the page scrolls from:
to a single all-in-one card
To card swipe.....
One simple value proposition, demonstrated in a continuous visual demo, ending with a call to action - pre-order.
If the card works as well and is as well thought through as this landing page, this could the breakout mobile payment system of 2014.
Nothing really to say other than brilliant. Reminds me to expect more from creative and ad agencies. I mean, come on, it's Mr. Clean. Instead of an agency running in a different direction, they figured it out. Now I'm sure some people will say "how many people does this really reach," "what about the cost?" Well the PR value alone makes it worthwhile.