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Not Smart Enough for Advertising

Advertising and marketing is filled with smart people. The assumption is that they are doing smart things.  Maybe I am not smart enough to understand what is going on with these campaigns and products.

1. Android Friends Forever: be together, not the same

Cute, amusing, well produced.  I have no idea what it means. 

2.Acura: Drive Like the Boss

I do not get why she is driving like a boss. Is she a jerk making her employees wait? Maybe.  Smart? Maybe not.

3. Freewheel: The mobile phone that isn't completely mobile

Great campaign.  Strong brand identity. Clear communication. So what could be the problem?

A mobile phone that works on WIFI only. Hmm, so it is kinda mobile. Why not just get a cheap mobile phone?

End of rant.

Up next: brands that continue to confuse and confound (Target with multiple savings apps to ensure that the consumer is confused as possible when entering the store, American Express with fee based and free cards with similar benefits, the list goes on and on.)


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