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Great post today in Mashable on how to get attention on Facebook. The post summarizes research conducted by Buddy Media that identifies factors such as time of day, and language that leads to some type of action from the consumer.
Engagement was boosted by factors such as time of day (best to post after work hours), day of week (Thursday and Friday are best), and best day depending on the topic. (eg; business and finance are best mid-week, entertainment as we get closer to the weekend. Sunday is the best day to post as a retailer.
Interestingly, urls that were full length had 3x the engagement of those that were shortened using a service like tinyurl.
Words that sparked the most Likes include Take, Submit, Watch, Post, Check, Comment, Click, Shop, Visit, Become a Fan, Tell Us, Share, See, Order. Words the caused the most comments include post, comment, tell us, check, like, submit, share, click, take, watch, visit, see, become a fan, shop, order.
To encourage "likes" ask the customer with a phrase such as "Like us if....".Click the links above to learn more.
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