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February 16, 2012
Who Said Advertising Cant Be Fun
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Books
Michael E. Porter: Competitive Strategy
Classic and still the best practitioners guide to developing a competitive business strategy (*****)Derek Sivers: Anything You Want
Great 77 page read on the philosophy that drives CD Baby's success. Well written, honest and great reminder of how to build a great company. Perfect business book for a plane ride. (*****)William H. Draper: The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs
An insiders view of the venture capital industry from one of the industry's legendary leaders (*****)Jonah Lehrer: How We Decide
Neuroscience is having a profound effect on marketing thinking. An important book.Al Ries: War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
Must read for any marketer that wants to understand how to bridge the gap between right brain marketers and left brain managers.Claude Hopkins: My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
The first and best book ever written on advertising.Steve Sanduski: Avalanche: The 9 Principles for Uncovering True Wealth (Modern Parable)
Guide to a better life and focus.Al Ries: Positioning: The Battle for Your Mind, 20th Anniversary Edition
Best book ever written on the natural laws of competition and brandingDavid A. Aaker: Building Strong Brands
The bible of brand development.
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