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Speaking Engagements
Interviews
- Merchant ABC's
How to launch an affiliate marketing merchant program - Learning 2009 Podcast
Interview on the future of learning and mimeo.com. - Deliver Magazine
Deliver Magazine interview on "old vs. new" media performance - MediaPost.com
Interview on FastFood Viral Advertising - MediaPost Publications
Les Luchter article on the Advertising Club of New York Meetup - Selling Power Daily Report
- DM News
- Marketing - Newsday.com
Recent Posts
- The Irrationality of Choice when Thinking Fast and Slow
- Channeling Don Draper
- Right on Target
- I Had Cartier Advertising for Breakfast
- Who Said Advertising Cant Be Fun
- Affiliate Summit West Sends 2012 Off to a Fast Start
- Affiliate Summit West to Kick off 2012
- Here Comes Siri and the Future of Organic Search
- The Value of SEO Optimization
- Affiliate Summit West 2012 Voting is Open
The Marketing Pages
- 2010 The Data Decade
- Advertising Click Through Rates
- Affiliate Marketing - Review Sites, Networks, CPA Networks
- B to B Lead Conversion Metrics
- Benchmark Email List Rental Costs
- BtoB and BtoC Marketers New Media Budget Allocation
- Building a Successful Business Using the Internet
- Business Plan Outline
- Cause Marketing Best Practices
- Consumer Decision Making Theories
- DVR Penetration Data - 2007 United States
- Email Subject Lines
- Great Quotes for Business Presentations
- Guidelines for Corporate Blogs
- How to Separate Facebook Personal from Business Pages
- Loyalty Program Benchmarks
- Marketing as a Percentage of Revenue Benchmarks
- Marketing CRM Platforms - Popular Choices
- Media use by Adult Internet Users
- Number of Television Advertising Messages
- Online CPM Expectations for Advertisers and Publishers
- PPC vs. Organic Search Benchmarks
- PR Agency Selection Criteria
- Radio Audience Estimated for 2007
- Search Engine Marketing Expenditures - United States
- SEM and SEO Conversion Rates
- SEO Tool and SEO Technology Resources
- Seth Godin Quotes
- Site Architecture and SEO
- Steps for Selecting An Advertising Agency
- Steve Jobs Quotes
- TheRogueMarketer Search Results
- Top Marketing Publications and Newsletters
- Top Online Digital Display Networks
- Twitter Marketing Tools
- Value Proposition Defintiion
- Value Proposition Emotional Concepts
- Venture Capital Finance
- Viral Marketing Techniques
- Web Analytics Benchmarking
- Web Business Resources
- Website Registration Best Practices
Blogs I Am Reading
- The Marketing Maven
Great source of information on sports marketing and events by one of the top people in the field. - Commentary, News, Marketing, Sales, PR , Communications : Denny Hatch's Business Common Sense
Best blog on direct marketing. - A VC
Fred Wilson has the best insight into Silicon Alley, everything tech, and music. - Advertising Age - Columns - Al Ries
Not a blog, but the guru of positioning and brand leadership. - Seth's Blog
Guru of how to add distinctiveness to a marketing program - The Long Tail
Insight into the unique ability of the internet to drive profitability and pricing strategy - Applied Disruption
Blog by Jeff Stewart providing insight into new to market technologies and ideas
Marketing Malpractice Awards
- Yahoo SanDisk SansaDisk MP3 Player
- Diet Coke Plus
- Microsoft Office 2007
- Microsoft Vista 2007
Marketing 3.0
- Buglabs.Net
- Google SEO
- Last.fm
- Del.cio.us Toolbar
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Turn Your Passion into an Online Business
- Interested in starting an online business?The best Step by step instruction for anyone with desire and an internet connected computer. Learn how to do it via the best online course available offered by Sitesell
More info at: How to Start an Online Business overview.
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Books
Michael E. Porter: Competitive Strategy
Classic and still the best practitioners guide to developing a competitive business strategy (*****)Derek Sivers: Anything You Want
Great 77 page read on the philosophy that drives CD Baby's success. Well written, honest and great reminder of how to build a great company. Perfect business book for a plane ride. (*****)William H. Draper: The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs
An insiders view of the venture capital industry from one of the industry's legendary leaders (*****)Jonah Lehrer: How We Decide
Neuroscience is having a profound effect on marketing thinking. An important book.Al Ries: War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
Must read for any marketer that wants to understand how to bridge the gap between right brain marketers and left brain managers.Claude Hopkins: My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
The first and best book ever written on advertising.Steve Sanduski: Avalanche: The 9 Principles for Uncovering True Wealth (Modern Parable)
Guide to a better life and focus.Al Ries: Positioning: The Battle for Your Mind, 20th Anniversary Edition
Best book ever written on the natural laws of competition and brandingDavid A. Aaker: Building Strong Brands
The bible of brand development.
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