o Are you interested in starting
your own home based business?
o Is the website that supports
your current business generating attracting few visitors?
o would you like to improve your
understanding of digital marketing?
Most businesses that utilize the
internet fail because they didn’t have the knowledge needed to be
successful. This course uses a proven step
by step process to help students start and operate their own online business so
that by the last class, the business is up and running.
I'll be teaching a course at Baruch College where students will gain an understanding of
how to identify viable online ideas, how to generate traffic and then how to
turn this traffic into profits. The
course starts at the very beginning of the process and is perfect for beginners
or for those that have a website, but aren’t successful. If you live outside of New York, consider taking the course via Sitesell. I couldn't rave enough about Sitesell, SBI and how it helped many successful online entrepreneurs.
Prerequisite: If you can write an email or business
memo you have the skills necessary. The
key to success is a willingness to devote time to developing an online
business. Students can work at their own
pace.
Computers: Baruch College will provide a computer-equipped classroom. Students should have a computer at home with
internet access.
Duration: There are 10
classes of 3 hours for a total of 30 hours.
.
Workload: Students can greatly accelerate their
progress by working on their online business outside of class. A minimum of 5 hours per week will contribute
to success.
Course Content:
1.
Review
of the end to end process for launching and sustaining an online business.
2.
Choosing
an online business idea.
3.
Domain
name (website name) selection and registration.
4.
Site
design and navigation.
5.
Web
page and site development.
6.
Search
engine optimization
7.
Pre-selling
techniques
8.
Business
promotion
9.
Revenue
generating techniques
10.
Internet
visitor measurement
Included Materials:
The course includes a full set of integrated software tools, complete
online and downloadable reference materials
and 12 months of web hosting.
.
Your Workshop Facilitator: Jeff Grill Baruch MBA ‘93
Jeff works full time as a
marketing director for a major New York City internet company. He also has
started several
On line businesses which
will be used as case studies during the course. Prior to his current position,
Jeff was President of the Romann Group advertising agency and has held
leadership positions at Cablevision, N.W. Ayer and Young and Rubicam.
Course start date: 10/7/09
Location:
Baruch College Campus - 55 Lexington Avenue (25th Street)
Days: WED
Time: 6:15
PM - 8:45 PM
Course
Fee: $860 (includes $300 materials, web hosting, everything you need)
Call 646-312-5000 or http://www.baruched.com/shop/catalog.aspx?id=3617
If you live outside of the New York area, and would like to study how to start an online business, consider the approach offered by Sitesell. It is by far the best step by step, day by day approach for how to start an online business.
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