DVR Penetration Data - 2007 United States

DVR penetration data shows that penetration has hit 1 in 5 households according to a just fielded 1500 household study by Leichtman research and reported by the Center for Media Research.

• The mean household income of DVR owners is 33% above average
• 53% of DVR owners say that they have an HDTV set
• 45% of DVR owners record five or fewer programs per week
• 84% of DVR owners rate the ability to skip commercials as very important
• Only 8% of DVR owners say it is the greatest benefit of having a DVR

Leichtman predicts that 60 million households will have DVRs by 2011.   It is interesting to note that 95% of all viewing is still from live TV.