Marketing emails start with an attention getting subject line followed by a persuasive copy. Here is my ever expanding collection of email copy. Please feel free to contribute your email marketing best practices.
To boost response up to 55%, consider sending the email again with a new subject line to anyone that did not open the original email. For more on this email startegy visit Marketing Sherpa.
Please contribute yours below so that we can build a collection of email subject lines for marketers who are looking to split test new ideas.
Please share any response statistics as well
Marketing Email: Email Subject Lines:
________ Performance Benchmarks (print)
A Question From (insert company or person's name)
What Do All Of These Companies Have in Common
Meeting Invitation
Real World Advice Regarding _________
Important Information From ________
Need More Leads? Find Out About Our __________
Five Myths (and Five Truths) About_________
The secret of effective___________
What 300 Years of Science Teaches Us About_____________
Reminder: Special Offer to attend
Is your message getting through?
10 Practical _______Skills
Top 10 Tips for __________ in 2010
Marketing Email: Request for Sales Call
Re: Meeting Availability
Email Copy for Meeting Request:
Hi Jeff,
Hope you’re doing well! I have had a few opportunities come across my desk as well as two new pieces of research that I wanted to share with you given our past conversations.
What would be the best window to connect this week or next?
Best,
Your Name
Personal Email Subject Lines:
$xxx Coupon For (Insert name or company name - Good For Next 48 Hours
<insert name> Though of you today
Lead statement:
Jeff, I wanted to shoot this back through to make sure it didnt' get lost in the shuffle.
<insert topic>
I would love to connect with you in the next week or so to share some of the new <tools, ideas, product enhancements> that you should be interested in.
Does a time work this week?
Thanks <insert name>
<Your Name>
High Open and Click Through Rate Email Subject Lines:
A message from our CEO
Did You Get the Attachment?
The First 200 Respondents
Thought for the Day
Webinar Email Subject Lines:
Join Our Call______________
Sign Up Today_____________
Sign up Today: Aligning ________ with ________
Invitation to online seminar on ____________
Join Us For the Premier Educational Event For __________
Time Running Out for You to Register For The __________
Webinar - Did not Attend
Sorry we missed you
In Case You Missed It
White Paper Email Subject Lines:
Download Now: ______
Now on Demand! _______
Whitepaper: Myth Busters
Newsletter Email Subject Lines:
Today's 5 minute .....:
Promotional Subject Lines:
Offer ends tomorrow
Private Sale: 1 Day Only
<insert company name> Says Thank You with 50% Off Your Next Order
Free Shippping On Your Next Order
Join the Celebration with 50% off Your Next Order
Save with the Buy One Get One Sale From <insert company name>
Friends and Family Savings All Month
50% Off Coupon Good for the Next 30 Days
Let Us Help You Grow Your Business
Lori, act fast your 1-day Sales Event is here
Seasonal Email Subject Lines:
It's the Spring Stock Up and Save Event
It's Back to School Savings Time
Summer Savings from <insert company name>
It's the Back to Work Savings Event at <insert company name>
Abandoned Orders:
Don't Forget to Use Your <x%> Discount
Other Ideas:
Don't use visuals at the top of the page. Emails will appear blank on Blackberry screens. Not everyone downloads visuals on mobile devices.
Business Email Copy Samples:
Sample 1:
Subject: Request for Meeting:
Body:
Followup to Previous Email:
In light of the continuing economic turmoil, I am following up on my email to schedule a time to speak to you about your ..... Now more than ever, it is important to put your marketing budget into efforts that produce measurable results.
Please call me or reply to this message, and I will get back to you shortly to discuss how we can drive sales and revenue in a challenging market.
Provacative and Unusual Email Subject Lines:
If you build it, they will come
copy: You may have noticed that’s a myth. If you build it, they don’t come. It’s a myth that causes more business misery than anything else. It’s not the quality of your product or service that gets you new customers. That’s taken for granted. It’s your ability to attract customers. There’s an art and science to getting customers. It is the foundation of everything you do. I strongly suggest you get good at it
Recent Comments