Here is the latest data on search engine marketing spend in North America.
Source: Search Engine Marketing Professional Organization
| Year | $ (billions) |
| 2007 | $12.2 |
| 2008 | $15.7 |
| 2009 (projected) | $18.5 |
| 2010 (projected) | $22.4 |
| 2011 (projected) | $25.2 |
Other Key Facts about Search Engine usage in North America:
Google accounts for 77% of search advertising spend and 62% of searches (Source: Efficient Frontier/comscore)
Highest scores for customer satisfaction (86 out of 100 ) vs. 77 for Yahoo and 75 for Microsoft. (University of Michigan Ross School of Business)
Google is really the most sought after search engine name. No wonder it is garnering 77% and 62% in search advertising and spent respectively. Thanks for the info.
Posted by: Brad Fallon | February 19, 2011 at 02:38 AM
Just like what Brad has mentioned, Google has been THE search engine. The mere fact that a lot of people already use "Google" as a verb which means to search stuff using Google's search engine makes that true.
Posted by: Masako Gun | August 12, 2011 at 02:04 PM
What will be interesting in the role Google plays in a world dominated by SmartPhones, where search as we know it is not only redefined, but in a way that does not allow Google to play role of gate keeper (or does it with the Motorola+Android combination). HTML 5 always provides some interesting wild card characteristics in terms of new experiences that may leave the hardware provider and operating system out of more and more monetization opportunities.
Posted by: Jeff Grill | August 24, 2011 at 01:45 PM