Maybe I've been too critical when it comes to the Wendy's advertising campaign where a man appears with a Wendy's wig in an attempt to challenge the burger status quo. The latest commercial in the campaign features "Wendy" promoting some kind of cholesterol killer hamburger with bacon. What struck me was that the commercial seemed right at home during today's Giants/Vikings football game. Guys in wigs, burgers with fat, crushing tackles. It all seems to go together.
Campaigns often need a chance to grow and develop. I think the folks at Wendy's are starting to figure it out.