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Policing Your Brand with Google Adwords

As the category leader in online overnight digital printing we are constantly being attacked with adword buys on Google that try and integrate our name, Mimeo.com.  The reason is obvious, to create the appearance that their value proposition (in most cases price) is better whenever does a natural search for our brand.  Most attacks use "come on" pricing and do more harm than good for the consumer. 

Google does not investigate or arbitrate advertisers bidding on competitor’s trademarked terms  in the US, UK, Ireland and Canada.  However, Google will monitor for trademarked terms in the ad text of competitive advertisers.  Upon receipt of a complaint form a trademark owner, they will prevent other advertisers from placing the term in their ad text.

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