Viral Marketing Techniques
Prepare to Be Delighted

Why Advertising is So Hard

I bet that the success of an advertisement is inversely proportional to the number of people involved.  While counter intuitive, in marketing and advertising, there are usually incredible efficiency gains from staff reduction. 

This is why freelance talent is so great.  You tell them what you want, they deliver it for you.  No opinions, no fighting for what they believe is right.  One point of accountability, you.

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