There seems to be a conference on digital marketing scheduled every week in New York. While each has its merits, one of the best is Affiliate Summit East at the New York Hilton from August 15 to 17. Most conferences focus on a cross between marketers trying to get more ROI out of digital marketing programs and advertising agencies that are looking for new ideas to bring to clients.
Affiliate Summit is different in that the focus is exclusively on affiliate marketing and the entire conference is made up of practitioners, people that make their living from executing ROI positive SEO and PPC campaigns. There is a big difference between receiving your paycheck from an advertising agency based on advice packaged for a client, and paying your mortgage based on insights into how to use digital media.
The event kicks off on Sunday August 15th with a few presentations and the meet market, one of the highlights of the event. The purpose of the meet market is to provide an informal gathering where affiliate marketers and the affiliates themselves can meet. It's a great opportunity to pick up new ideas and network.
This years keynotes include Frank Lutz, author of the incredible book Words that Work: It’s Not What You Say, It’s What People Hear (on my list of must read books for marketers) and Jim Kukral, who frequently writes and consults on digital marketing.
The conference is expected to sell out by July 31st, so you need to act now if interested in attending (when was the last time you attended a conference that sold out).
I'll see you at the show!