The Rogue Marketer

Image via CrunchBase

I thought I'd share this thought provoking presentation by Elevation Partners Director and Co-Founder Roger McNamee. In the presentation Ken describes the decline of Microsoft and the decline in progress of Google.

There's a few startling facts to support his arguments:

- Microsoft share of internet connected devices has declined from 95% to under 50% in 3 years.
- Google's tariff based system for searches is irrelevant on the Smart Phone platform, with Smart phones becoming the dominant internet connected device.
- HTML 5 will lead to new web experiences, where "creativity rules again."

Image via CrunchBase

He describes how the market is just starting again, and all of us have an "opportunity to be market leaders." 

Better yet, he describes the era to come as belonging to those that "create."  The user experience across all devices is about to change, and with HTML 5 we all have an opportunity to create new ways to engage audiences and build new brands.

Image via Wikipedia

Today's New York Times has a must read article by Drew Westen titled "What Happened to Obama." It is a poignant take on the gap between our expectations of brand Obama and what is actually being delivered.  It is an abject lesson in what happens when brand expectations and delivery are misaligned, and how storytelling, so critical to brand delivery, can also work to a brand's detriment when it is misaligned with promises made.

"But the arc of history does not bend toward justice through capitulation cast as compromise. It does not bend when 400 people control more of the wealth than 150 million of their fellow Americans. It does not bed when the average middle-class family has seen its income stagnate over the last 30 years while the riches 1 percent has seen its income rise astronomically.  It does not bend when we cut the fixed incomes of our parents and grandparents so hedge fund managers can keep their 15 percent tax rats.  it does not bend when only one side in negotiations between workers and their bosses is allowed representation. And it does not bend when, as political scientists have shown, it is the opinions of the wealthy that predict the votes of the Senate. The arc of history can bend only so far before it breaks."