Right on Target
The Irrationality of Choice when Thinking Fast and Slow

Channeling Don Draper

Don DraperDon Draper (Photo credit: Christina Saint Marche)

Sometimes life should imitate art.  In this scene from Mad Men, Don Draper demonstrates how belief in great strategy and brilliant creative can be the difference between success and failure.  Don knows that sometimes it's not what you can measure, but what you understand to be true.  Don knows that when presenting an idea, you need to believe in it to a greater extent than a client's general level of skepticism and discomfort.

You can watch Don Draper in action here.


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