Mundane or Epic
February 20, 2014
Epic content is rare
You know it when you see it
It stands out from the drone of the average
And it doesn't waste our time
Epic content surprises, delights, transports us
It provides a reward for the time and attention we provide
And it is worthy of being shared, discussed and revisited
The Howard Stern interview this morning with Donovan was epic
Beautiful the Musical is epic
Bugaboo stroller day trip maps that show you where to stroll in major cities are epic
Epic stands out
It drives organic search results
And it makes a real difference when differentiating brands in a world that produces an abundance of the mundane