Time Between Affiliate Sales and Clicks
July 09, 2016
Chat Waite of Avantlink published some helpful data on the time between initial clicks and sales. Data is helpful in determining cookie length on affiliate sites and as a general eCommerce guideline:
- 78% of affiliate sales occur with 0-24 hours after the initial click
- 8% of affiliate sales occur within 1-7 days after the initial click
- 9% of affiliate sales occur within 8-30 days after the initial click
Price of the item and complexity of the sales will also impact results, but this provides a helpful baseline.