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September 2016

Facebook IQ

I've recently been exploring the research coverage on Facebook IQ, a resource where they publish data that would be interesting to anyone that wants to understand select targets such as weddings.

IQ data is available for events, holidays and an eclectic group of topics under People Insights

For a good read, look at the analysis of health in the digital age as it asks the question, "will people be able to engineer the best physical version of themselves?"

Worth a look to see how this type of data can improve your marketing programs.