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Search

Speaking Engagements

  • Search with Candour Podcast
  • LIMRA The Marketing Conference 2019 (May 29 - Boston)
  • SAP.io March 12, 2019
  • LIMRA 2018 Group and Worksite Benefits Conference
  • Panelist - Startup Marketing School
  • Affiliate Summit East 2011 (8/22)
  • Affiliate Summit NYC Meetup
  • New Jersey Technology Council
  • On Demand Conference & Exposition
  • The Hatchery

Interviews

  • Merchant ABC's
    How to launch an affiliate marketing merchant program
  • Learning 2009 Podcast
    Interview on the future of learning and mimeo.com.
  • Deliver Magazine
    Deliver Magazine interview on "old vs. new" media performance
  • MediaPost.com
    Interview on FastFood Viral Advertising
  • MediaPost Publications
    Les Luchter article on the Advertising Club of New York Meetup
  • Selling Power Daily Report
  • DM News
  • Marketing - Newsday.com

About

Books

  • Ray Dalio: Principles: Life and Work

    Ray Dalio: Principles: Life and Work
    A radical way to improve individual and organizational performance. Highly actionable advice. You will never think about running a meeting the same way again. (*****)

  • Michael E. Porter: Competitive Strategy

    Michael E. Porter: Competitive Strategy
    Classic and still the best practitioners guide to developing a competitive business strategy (*****)

  • Derek Sivers: Anything You Want

    Derek Sivers: Anything You Want
    Great 77 page read on the philosophy that drives CD Baby's success. Well written, honest and great reminder of how to build a great company. Perfect business book for a plane ride. (*****)

  • William H. Draper: The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs

    William H. Draper: The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs
    An insiders view of the venture capital industry from one of the industry's legendary leaders (*****)

  • Jonah Lehrer: How We Decide

    Jonah Lehrer: How We Decide
    Neuroscience is having a profound effect on marketing thinking. An important book.

  • Al Ries: War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

    Al Ries: War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
    Must read for any marketer that wants to understand how to bridge the gap between right brain marketers and left brain managers.

  • Gene Bedell: The Millionaire in the Mirror: How to Find Your Passion and Make a Fortune Doing It--Without Quitting Your Day Job

    Gene Bedell: The Millionaire in the Mirror: How to Find Your Passion and Make a Fortune Doing It--Without Quitting Your Day Job

  • Claude Hopkins: My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)

    Claude Hopkins: My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
    The first and best book ever written on advertising.

  • Steve Sanduski: Avalanche: The 9 Principles for Uncovering True Wealth (Modern Parable)

    Steve Sanduski: Avalanche: The 9 Principles for Uncovering True Wealth (Modern Parable)
    Guide to a better life and focus.

  • Al Ries: Positioning: The Battle for Your Mind, 20th Anniversary Edition

    Al Ries: Positioning: The Battle for Your Mind, 20th Anniversary Edition
    Best book ever written on the natural laws of competition and branding

Recent Posts

  • Guest Appearance on Search with Candour Podcast (2022)
  • Marketing Through the Coronavirus Pandemic
  • Click Bait Headlines You Don't Want To Miss
  • Using Search to Measure The Impact of Above the Line Brand Advertising Campaigns
  • 2018 SEO, One of the Best Years or Challenging Years Ever?
  • How to Post on Instagram from Mac Desktop
  • Can You Embed Video in Email?
  • Cutting Edge Website Visitor Analytics
  • GoogleBot Crawl Strategy for SEO
  • Heat Map Software Alternatives to Google Analytics

Archives

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  • October 2016
  • September 2016

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