Home
Archives
Profile
Subscribe

The Rogue Marketer

Insights Into Digital Publishing at Scale

Home Archives Profile Subscribe

Archives

Categories

Advertising
Affiliate Marketing
Books
Brand Entertainment
Brand Marketing
Career
Digital Marketing
Direct Marketing
ecommerce
Film
Financial Marketing
Hiring
Loyalty Marketing
Marketer's Diary
Marketing
Media
Politics
Public Relations
Television
Venture Capital
Web/Tech
Weblogs

Search

Speaking Engagements

Search with Candour Podcast
LIMRA The Marketing Conference 2019 (May 29 - Boston)
SAP.io March 12, 2019
LIMRA 2018 Group and Worksite Benefits Conference
Panelist - Startup Marketing School
Affiliate Summit East 2011 (8/22)
Affiliate Summit NYC Meetup
New Jersey Technology Council
On Demand Conference & Exposition
The Hatchery

Interviews

Merchant ABC's
How to launch an affiliate marketing merchant program
Learning 2009 Podcast
Interview on the future of learning and mimeo.com.
Deliver Magazine
Deliver Magazine interview on "old vs. new" media performance
MediaPost.com
Interview on FastFood Viral Advertising
MediaPost Publications
Les Luchter article on the Advertising Club of New York Meetup
Selling Power Daily Report
DM News
Marketing - Newsday.com

About

Books

Ray Dalio: Principles: Life and Work
A radical way to improve individual and organizational performance. Highly actionable advice. You will never think about running a meeting the same way again. (*****)
Michael E. Porter: Competitive Strategy
Classic and still the best practitioners guide to developing a competitive business strategy (*****)
Derek Sivers: Anything You Want
Great 77 page read on the philosophy that drives CD Baby's success. Well written, honest and great reminder of how to build a great company. Perfect business book for a plane ride. (*****)
William H. Draper: The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs
An insiders view of the venture capital industry from one of the industry's legendary leaders (*****)
Jonah Lehrer: How We Decide
Neuroscience is having a profound effect on marketing thinking. An important book.
Al Ries: War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
Must read for any marketer that wants to understand how to bridge the gap between right brain marketers and left brain managers.
Gene Bedell: The Millionaire in the Mirror: How to Find Your Passion and Make a Fortune Doing It--Without Quitting Your Day Job
Claude Hopkins: My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
The first and best book ever written on advertising.
Steve Sanduski: Avalanche: The 9 Principles for Uncovering True Wealth (Modern Parable)
Guide to a better life and focus.
Al Ries: Positioning: The Battle for Your Mind, 20th Anniversary Edition
Best book ever written on the natural laws of competition and branding

Recent Posts

Guest Appearance on Search with Candour Podcast (2022)
Marketing Through the Coronavirus Pandemic
Click Bait Headlines You Don't Want To Miss
Using Search to Measure The Impact of Above the Line Brand Advertising Campaigns
2018 SEO, One of the Best Years or Challenging Years Ever?
How to Post on Instagram from Mac Desktop
Can You Embed Video in Email?
Cutting Edge Website Visitor Analytics
GoogleBot Crawl Strategy for SEO
Heat Map Software Alternatives to Google Analytics

Archives

November 2022
March 2020
November 2018
October 2018
February 2018
May 2017
April 2017
January 2017
October 2016
September 2016

Free Tools and Trials

The Rogue Marketer •
Powered by Typepad